Empire Today, founded as Empire Plastic Covers in 1959 by Seymour Cohen, has been in business for over 60 years. The company’s headquarters are in Northlake, Illinois. It offers flooring and carpet services across the United States. Empire Today is known for its strong customer service and solid reputation.
Throughout the years, Empire Carpet expanded its product offerings. They included not only carpets but also hardwood flooring and tile options. Their marketing strategies, particularly the iconic jingle, helped increase brand recognition and customer loyalty. Another significant achievement was the introduction of their “Shop-at-Home” model. This service allowed customers to view carpet samples in their own homes, further enhancing the buying experience.
As of 2023, Empire Carpet has been in business for over six decades. Their commitment to customer satisfaction has played a crucial role in their continued success. In the next part, we will explore the company’s current market position and review the range of products they offer today.
When Was Empire Carpet Founded?
Empire Carpet was founded in 1959.
Who Were the Founders of Empire Carpet?
The founders of Empire Carpet were Seymour Cohen and his brother-in-law, P.O. Eilberg. They established the company in 1959. Cohen and Eilberg aimed to provide high-quality carpeting and exceptional customer service. Their vision led to the growth of Empire Carpet as a well-known brand in the flooring industry.
What Inspired the Creation of Empire Carpet?
The creation of Empire Carpet was inspired by a vision of making quality carpeting accessible to a wider audience. The founder, Seymour Roth, aimed to simplify the carpet purchasing process and offer convenience through direct-to-consumer sales.
Key points related to the inspiration behind the creation of Empire Carpet include:
- Direct-to-consumer sales model.
- Simplified carpet purchasing process.
- Convenient home shopping experience.
- Commitment to quality products.
- Influence of the post-war economy.
- Response to market demand for affordable carpeting.
These points provide a comprehensive view of the motivations behind Empire Carpet’s establishment and reflect various perspectives on its founding principles.
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Direct-to-Consumer Sales Model: The direct-to-consumer sales model allowed Empire Carpet to eliminate intermediaries. This approach enabled the company to offer competitive pricing. Roth’s vision helped transform the way carpets were sold, making it easier for customers to access products directly.
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Simplified Carpet Purchasing Process: Simplifying the carpet purchasing process was a core motivation. Originally, buying rugs and carpets required visits to multiple stores. Empire Carpet streamlined this by bringing samples directly to customers’ homes. This innovation reduced the time and effort involved in purchasing carpets.
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Convenient Home Shopping Experience: Empire Carpet emphasized convenience in the shopping experience. The company’s representatives visited customers with a selection of carpets, allowing them to see and feel the products in their own homes. This approach helped customers make more informed decisions.
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Commitment to Quality Products: Empire Carpet prioritized quality in its product offerings. The founder believed that consumers deserved high-quality carpeting without having to pay exorbitant prices. The company’s continued focus on quality has helped it maintain a strong reputation in the industry.
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Influence of the Post-War Economy: The post-war economic boom in the United States significantly influenced Empire Carpet’s founding. As families sought to furnish their homes, there was an increased demand for affordable carpeting. This economic context provided a fertile ground for the company’s growth.
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Response to Market Demand for Affordable Carpeting: Empire Carpet’s creation also responded to market demand for affordable flooring options. The emphasis on providing carpets at accessible price points resonated with many consumers, contributing to the brand’s successful establishment.
The combination of these factors reflects the innovative spirit behind Empire Carpet and its adaptation to changing consumer needs.
What Major Milestones Has Empire Carpet Achieved?
Empire Carpet has achieved several major milestones since its inception, including establishing a strong market presence and innovation in flooring solutions.
- Founding and Early Growth
- Nationwide Expansion
- Development of Unique Sales Techniques
- Introduction of Innovative Products
- Community Engagement and Corporate Responsibility
The milestones reflect a combination of strategic business approaches, product innovation, and community involvement that have shaped Empire Carpet’s reputation over the years.
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Founding and Early Growth: Empire Carpet was founded in 1959 in Chicago, Illinois, by Seymour Cohen. The company began as a small business and quickly grew due to its commitment to customer service and quality products. By focusing on in-home sales, they created a personalized shopping experience for consumers. This approach effectively differentiated them from traditional retail practices.
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Nationwide Expansion: Throughout the 1980s and 1990s, Empire Carpet expanded its reach across the United States. The company established branches in major metropolitan areas, thereby increasing its market share. As of 2023, Empire Carpet operates locations in over 40 states, demonstrating its successful national footprint.
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Development of Unique Sales Techniques: Empire Carpet pioneered the concept of in-home shopping for carpets and flooring. Their unique sales techniques involved bringing the showroom experience directly to customers’ homes. Sales representatives provided consultations and samples on-site, which reshaped consumer purchasing decisions.
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Introduction of Innovative Products: Empire Carpet continually introduces new flooring products. They have expanded beyond traditional carpeting to include hardwood, laminate, and vinyl flooring options. This product diversification caters to evolving consumer preferences for aesthetics, durability, and ease of maintenance.
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Community Engagement and Corporate Responsibility: Empire Carpet emphasizes community engagement and corporate responsibility. The company participates in numerous charitable initiatives supporting local organizations. This commitment fosters goodwill within the community and enhances their brand reputation.
These milestones have contributed to Empire Carpet’s enduring success and its adaptation to market changes over the decades.
How Has Empire Carpet evolved Since its Inception?
Empire Carpet has evolved significantly since its inception in 1959. Initially, the company focused on selling and installing carpeting. Over the decades, it expanded its product range to include various flooring options. Empire Carpet introduced innovative customer service practices, such as in-home consultations and next-day installation.
Technological advancements also shaped the company’s growth. Empire Carpet embraced digital marketing strategies to reach a wider audience. Additionally, the brand invested in high-quality materials to enhance product durability and customer satisfaction.
The company has also adapted to changing consumer preferences. It now offers eco-friendly flooring options to meet the demand for sustainable products. Overall, Empire Carpet has transformed from a regional flooring provider into a well-recognized name in the industry through continuous innovation and adaptation to market trends.
What Innovations Has Empire Carpet Introduced Over the Years?
Empire Carpet has introduced several innovations over the years, primarily focusing on enhancing customer experience and product quality.
- Unique Advertising Strategies
- High-Quality Carpet Materials
- On-Site Measurement and Installation Services
- Advanced Carpet Design Technology
- Expanded Product Range
- Eco-Friendly Initiatives
To further explore these innovations, it is essential to understand how they have shaped Empire Carpet’s offerings and customer interactions.
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Unique Advertising Strategies: Empire Carpet is well-known for its distinctive advertising strategies. The company gained recognition through catchy jingle commercials that emphasized its commitment to providing quality carpets and affordable pricing. This unique approach made the brand memorable to consumers and helped it stand out in a competitive market.
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High-Quality Carpet Materials: Empire Carpet has invested in research and development to provide high-quality materials for its carpet products. By using durable fibers and innovative manufacturing techniques, the company ensures that its carpets are stain-resistant and long-lasting. Consumer reports have highlighted that these materials contribute to decreased maintenance costs and increased customer satisfaction.
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On-Site Measurement and Installation Services: Empire Carpet offers on-site measurement services to its customers. This innovation ensures that customers receive customized solutions that fit their specific requirements. The installation services further enhance customer convenience, as trained professionals complete the process efficiently and effectively.
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Advanced Carpet Design Technology: Empire Carpet has integrated advanced design technology into its production processes. This includes computer-aided design (CAD) software that allows for precise and intricate carpet patterns. The implementation of this technology has increased design possibilities and allowed customers to choose from a broader selection of styles.
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Expanded Product Range: Over the years, Empire Carpet has broadened its product range to include not only carpets but also luxury vinyl, tile, and hardwood flooring options. This diversification meets various customer needs and keeps pace with changing market trends, as indicated by industry analysis from the flooring sector.
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Eco-Friendly Initiatives: In response to growing environmental concerns, Empire Carpet has introduced eco-friendly initiatives. This includes sustainable materials and production processes designed to minimize environmental impact. These efforts resonate with eco-conscious consumers and align with global trends toward sustainability, which several consumer surveys have indicated as a crucial factor in purchasing decisions.
By focusing on these innovations, Empire Carpet continues to enhance its brand value and customer experience.
How Long Has Empire Carpet Been in Business?
Empire Carpet has been in business for over 60 years. The company was founded in 1959 by Seymour Cohen in Chicago, Illinois. Since its inception, Empire Carpet has focused on providing in-home carpet and flooring sales services.
The company started with a simple premise: to offer convenience to customers by bringing products directly to their homes. This business model has allowed Empire Carpet to grow significantly over the decades. Today, they offer a wide range of flooring options, including carpets, hardwood floors, and laminate.
Empire Carpet’s growth can be illustrated by its expansion into various states across the U.S. They now operate in multiple markets, including major cities. This widespread reach indicates the effectiveness of their direct-to-consumer approach and customer service strategies.
Factors influencing Empire Carpet’s success include changes in consumer preferences and home improvement trends. The demand for flooring options can vary due to economic conditions, technological advancements in flooring materials, and shifts toward sustainability.
In summary, Empire Carpet has been in business for over 60 years, offering convenience in flooring services. Their ongoing success is influenced by market trends and consumer needs. For further exploration, one might consider investigating flooring market trends or comparing Empire Carpet to its competitors in the home improvement industry.
How Does Empire Carpet’s Longevity Compare to Other Carpet Companies?
Empire Carpet’s longevity stands out when compared to other carpet companies. Established in 1959, Empire carries over six decades of experience in the flooring industry. This extensive history offers customers confidence in the brand’s stability and reliability. Many carpet companies have shorter operational histories, which can affect consumer trust. For example, several newer brands have been in business for less than twenty years. Empire Carpet’s long-standing presence allows it to leverage customer loyalty and industry expertise. Additionally, the company has evolved its product offerings and services to adapt to market changes. This adaptability contributes to its sustained success against competitors. Overall, Empire Carpet’s longevity enhances its reputation, setting it apart from many other carpet companies in the market.
What Are the Key Achievements of Empire Carpet Over the Decades?
Empire Carpet has achieved significant milestones over the decades, solidifying its position as a leading flooring provider in North America.
- Extensive Market Reach
- Innovations in Sales Approach
- High-Quality Product Offerings
- Commitment to Customer Satisfaction
- Diverse Flooring Solutions
The achievements of Empire Carpet reflect a combination of market strategy, product quality, and customer focus that many companies may find inspiring, while some critics argue its rapid growth has led to inconsistencies in service quality.
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Extensive Market Reach:
Empire Carpet has established a broad market reach across North America. The company operates in multiple states and has expanded into various regions since its founding in 1959. Its direct-to-consumer sales model enables customers to shop for flooring from home. According to a market report by IBISWorld, Empire Carpet is estimated to capture a notable share of the residential flooring market. Their extensive advertising campaigns contribute to their brand visibility, making them a household name. -
Innovations in Sales Approach:
Empire Carpet has pioneered innovations in the sales approach within the flooring industry. The company introduced the concept of in-home visits for carpet and flooring consultations. This approach allows customers to see how different flooring options look in their homes before making a purchase. A study by Harvard Business Review (2021) supports the effectiveness of this method as it enhances customer engagement and trust. This innovative approach has set a precedent for how flooring companies interact with prospective buyers. -
High-Quality Product Offerings:
Empire Carpet is known for offering high-quality products, including carpets, hardwood, laminate, and vinyl flooring. The company emphasizes quality control in its manufacturing process to ensure durability and aesthetic appeal. According to Consumer Reports (2022), many of Empire’s carpets rank among the best in terms of wear resistance and softness. This commitment to quality has solidified customer loyalty and trust in the brand. -
Commitment to Customer Satisfaction:
Empire Carpet has maintained a strong commitment to customer satisfaction. The company prioritizes customer feedback and offers warranties on many of its products. This approach aligns with findings from the American Customer Satisfaction Index (2023), which indicate that satisfied customers are more likely to become repeat buyers and recommend services to others. Such focus enhances Empire’s reputation and fosters long-term customer relationships. -
Diverse Flooring Solutions:
Empire Carpet provides a diverse range of flooring solutions catering to different customer needs. The company’s offerings include eco-friendly options, luxury vinyl tiles, and budget-friendly carpets. Such diversity allows customers with varying preferences and financial capacities to find suitable options. The National Wood Flooring Association (2020) highlights that the trend towards sustainable flooring continues to rise, and Empire Carpet’s commitment aligns with consumer interests in eco-friendly products.
In summary, Empire Carpet’s key achievements illustrate the company’s growth, adaptability, and focus on providing outstanding flooring solutions to its customers over the decades.
What Is Empire Carpet’s Legacy in the Carpet Industry?
Empire Carpet’s legacy in the carpet industry is characterized by its commitment to quality, customer service, and innovative marketing strategies. Founded in 1959, Empire Today is known for its direct-to-consumer approach, offering flooring products and installation services with convenience.
The American Carpet Manufacturers Association recognizes Empire Today for revolutionizing the sales process in the flooring market. This company was among the first to provide in-home consultations, bringing samples directly to the consumer’s doorstep.
Empire Carpet’s impact includes introducing new sales techniques, such as same-day installation and the “Shop at Home” model. This model enhances customer experience by allowing consumers to select carpets in their own environment, leading to better purchasing decisions.
According to a study by Market Research Future, the global carpet market is projected to grow at a CAGR of 5.8% between 2021 and 2028. Empire Carpet has contributed significantly to this growth through its wide product range and service efficiency.
Empire Carpet influences the economy by creating jobs and fostering competition within the industry. The company’s practices promote consumer awareness about flooring options, affecting purchasing trends and product availability.
Empire Carpet’s focus on quality has led to increased demand for sustainable and eco-friendly materials. The promotion of innovations in carpet manufacturing has driven environmental consciousness in the industry.
Examples of sustainable practices include the use of recycled materials in carpet production. Such initiatives reduce environmental impact and enhance brand reputation.
To further mitigate industry challenges, the Carpet and Rug Institute recommends ongoing research into sustainable materials and production methods. Embracing new technologies can improve both environmental performance and consumer satisfaction.
Strategies like digital marketing, improved supply chain management, and enhanced customer engagement can serve as viable measures for sustaining growth in the carpet industry.
How Has Empire Carpet Adapted to Changing Market Trends?
Empire Carpet has adapted to changing market trends by embracing innovation and enhancing customer experience. The company has invested in digital marketing strategies, making it easier for customers to access information and services online. They have expanded their product offerings to include eco-friendly options, meeting the demand for sustainability. Additionally, Empire Carpet has improved its installation processes to ensure quicker and more efficient service. They have also focused on personalized customer service, responding to consumer preferences and building loyalty. By aligning their business strategies with current market trends, Empire Carpet remains competitive and relevant in the industry.
What Role Does Empire Carpet Play in Community Involvement?
Empire Carpet plays a significant role in community involvement through various initiatives and partnership programs.
- Sponsorship of local events
- Participation in charity drives
- Community improvement projects
- Employee volunteer programs
- Educational partnerships
These points illustrate how Empire Carpet engages with the community in different ways. Each aspect of involvement allows for diverse interactions and impacts within the community.
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Sponsorship of Local Events:
Empire Carpet supports local communities by sponsoring events such as fairs, sports tournaments, and festivals. These sponsorships boost local economies and foster community spirit. Research shows that local events can increase community engagement and pride. The National Endowment for the Arts (NEA) emphasizes that the arts and cultural activities contribute to community well-being and social connections. -
Participation in Charity Drives:
Empire Carpet participates in charity drives by organizing fundraising activities for various causes. This includes donations to health organizations, educational charities, and community shelters. A study by the Charities Aid Foundation in 2022 revealed that companies involved in charitable activities see improved employee morale and customer loyalty. By aligning itself with meaningful causes, Empire Carpet strengthens its brand and demonstrates corporate social responsibility. -
Community Improvement Projects:
Empire Carpet engages in community improvement projects, such as park renovations and neighborhood clean-ups. Their initiatives make communities more livable and enhance public spaces. According to a 2021 report by the American Planning Association, improved public spaces can lead to healthier living environments and increased social interaction among residents. -
Employee Volunteer Programs:
Empire Carpet encourages employees to volunteer in their communities. Employee volunteerism enhances job satisfaction and promotes team building. A study from Deloitte in 2020 showed that 77% of employees felt more engaged when their organization supported volunteer activities. This involvement can lead to positive external perceptions for the company. -
Educational Partnerships:
Empire Carpet forms partnerships with local schools and educational institutions for programs like internships, scholarships, and mentorship. These partnerships help students develop skills and gain valuable experience. The Partnership for 21st Century Learning asserts that connections between businesses and schools create pathways for student success and workforce readiness.
Through these initiatives, Empire Carpet demonstrates its commitment to community involvement. Each effort reinforces the company’s role as a responsible corporate citizen, impacting local communities positively.
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